The mere-exposure impact is a phenomenon by which individuals develop a desire for issues merely as a result of they’re acquainted with them — it’s an impact that may reveal a terrific deal about our journey habits, pursuits and needs.
One in all my favourite eating places in Boston, Stillwater, is owned by Chef Sarah Wade, champion of the Meals Community’s 2018 Chopped Gold Medal Video games and an completed restauranteur (she’s making ready to open a brand new restaurant, Sloane’s, within the metropolis’s Allston neighborhood). I usually describe Stillwater as “the house of southern consolation meals in Boston.” In response to Wade, the menu displays what’s acquainted to her: “Consuming meals from my childhood provides me heat and fuzzies, and that’s what I need to go to our visitors.”
Final yr, I visited Stillwater for the primary time and ordered the Smoked Pork Mac & Cheese, described on the menu as “Gradual Smoked Home BBQ Pulled Pork, The Finest Creamy Mac and Cheese, Buttered Ritz Cracker Crumbs.” It was scrumptious and tasted like one thing my grandmother would have made (her cooking was heavy on the energy and butter).
I’ve been again quite a few instances, however have all the time ordered the identical dish — that’s, till final weekend, after I tried one thing new from the menu (“Ritz Hen”). It was scrumptious! I swapped issues up, not as a result of I used to be over the wealthy taste of that signature mac ‘n cheese, however as a result of I had simply written a primary draft of what has finally change into this text. I used to be inspired to interrupt out of my behavior.
